Over the past four years, JELLY has worked to cultivate deep, trusting relationships with the most influential tastmaters in the nation from bands and DJs to press and scene influencers
In 2006, JELLY created the groundbreaking FREE Pool Parties concert series in what was once the largest functioning swimming pool in North America, the McCarren Park Pool. Working to create a unique atmosphere and a weekly hangout for the Williamsburg tastemaker crowd, The Pool Parties quickly grew to become thebiggest summer event series to hit NYC in decadres with over 8,000 people attending every week and press coming in from every outlet from The New York Times to Brand Week.
From there, JELLY went on to curate heralded events at SXSW, the CMJ music festival, Pop Montreal, Noise Pop as well as influential New York concert series in unique spaces (such as a functioning Masonic Temple). Once brands cought on to JELLY’s unique ability to bring in the best and brightest in both talent and audiences, they were tapped to start creating marketing campaigns and events for the likes of TOPSHOP, The New Yorker, Dewars, Budweiser, Saucony, Nike, New York Magazine, The Onion, Gibson and more.
